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ABOUT FME

Fullmoon Experiments is a socially driven incubator that develops and grows purposeful startups in the region. Embodying the vision of
His Highness Sheikh Mohammed bin Rashid Al Maktoum to improve the Arab world through empowering communities, spreading knowledge and nurturing entrepreneurship and innovation for the future, we build purposeful innovative ventures by providing best-in-class brand growth strategies and marketing services tailored to the region startup needs.

ALL OUR STARTUP EXPERIMENTS ARE BUILT ON 3 KEY PILLARS

Purpose
Innovation
Scalability

FME ACTIVITIES

Concept Validation

We strive to combine art and science. Our process is about defining the right hypothesis, asking the right questions and testing & exploring business possibilities. This sets innovation and purpose at the heart of our experiments.

Growth Strategy

Inline with our aim to build ventures that grow and expand, we explore how to scale-up our experiments. Along the way, we strategize on how to win & increase market share, possibly by diversifying and innovating with new products and services, and sometimes by planning to penetrate new markets and territories.

Marketing Strategy

We cover the path from consumer insight to a fully integrated communication and go-to-market plan by powering up our experiments with years of expertise, strong market knowledge and best-in-class tools and tactics.

Brand Strategy

In our belief that a brand is the heart & soul of any successful venture, we carefully craft the strategic and the visual aspects of our experiments. This leads to a consistent story, a differentiated positioning and a purpose-led culture and vision.

E-commerce Strategy

Building online platforms or virtual stores requires a full understanding of the digital ecosystem, user experience, and current trends. We help our experiments by equipping them with ground-breaking engagement & conversion plans.

Social Entrepreneurship Support

We believe in doing good, and nurturing social entrepreneurs is good for our society and our world as well as making business sense. Hence, we pledge to mentor & support people with the drive and passion to make a difference.

FME EXPERIMENTS

FME MANAGEMENT

a
Co-Founder & Strategy Director

Hasan Fadlallah

Serial Entrepreneur & Founder of Brand Lounge, an award-winning branding consultancy

a
Co-Founder & Experiments Director

Mohamad Badr

Award winning Social Entrepreneur, Branding & Marketing Strategist and Conceptual Artist.

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